With over 13 years of experience, I specialize in User Experience Interaction Design (UX), User Interface Design (UI), and digital product strategy. My passion is crafting intuitive, user-centered experiences by thoroughly understanding user needs, pain points, and business objectives. I excel at translating research insights into actionable design solutions that enhance engagement and usability.
I thrive in cross-functional collaboration, working closely with product managers, developers, and stakeholders to create seamless digital experiences. My goal is to design products that are both visually appealing and highly functional.
MY SKILLS
UX
UI
UX RESEARCH
TECHNICAL PROFICIENCY
Hard skills
User Experience Interaction, User Interface, and Research.
Soft skills
Problem-solving & critical thinking
Detail-oriented & user advocacy
Team player & cross-functional collaboration
Leadership & people management
Effective communication & stakeholder management
Information architecture & systems thinking
Adaptability & continuous learning
Time management & prioritization
Design tools
Figma, Sketch, Axure, In Vision, Adobe XD, Illustrator, Photoshop, and InDesign.
Methodologies
Design Thinking, User-Centered Design, and Agile.
Frameworks
Google Material Design and Bootstrap.
Languages
English and Spanish.
EXPERIENCE IN
User Experience (UX) Interaction Design
Requirements gathering, concept ideation, design strategy, information architecture, task flows, user flows, low & high fidelity wireframes, interaction patterns, prototyping (low & high fidelity), and designing/redesigning native mobile apps, web apps, and enterprise platforms.
User Interface (UI) Design
Visual design, typography, color theory, layout design, interactive components, style guides, and design systems. Proficient in creating pixel-perfect UI, ensuring accessibility compliance, and designing responsive web and mobile interfaces.
User Experience (UX) Research
Benchmarking, heuristic & competitive analysis, research plans, stakeholder & user interviews, business analysis, product audits, journey mapping, personas, ethnographic research, and defining HMW statements. Experienced in usability testing, A/B testing, heuristic evaluation, user feedback synthesis, and research reporting to refine designs based on data-driven insights.
HOW I WORK
COX AUTOMOTIVE
Lead UX Architect
JUN 2021 – PRESENT
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Led the UX strategy and interaction design across multiple software projects, identifying areas for improvement and implementing user-centered solutions to enhance product experiences.
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Designed and optimized user flows, task flows, information architecture, wireframes (both low-fidelity and high-fidelity), and interactive prototypes for web and mobile applications.
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Implemented a structured UX process that significantly improved coordination between UX, Product, and Development teams.
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Developed a UX requirements documentation framework, which is now adopted across all Cox Automotive UX release trains, serving as a single source of truth for reviews and planning.
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Designed and launched the DesignOps framework, optimizing project intake, role, and task alignment, problem definition, goal setting, and success metrics tracking to enhance team efficiency and accountability.
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Encouraged open collaboration through design sprints, workshops, and cross-functional discussions, which optimized processes and integrated innovative technologies.
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Advocated for UX best practices by educating stakeholders on design thinking, user research, and interaction design to align UX efforts with business objectives.
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Managed ongoing projects and planned new initiatives, ensuring high-quality deliverables, timely execution, and cross-functional alignment.
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Mentored and coached the User Experience Interaction team, including senior and junior designers, by assessing their strengths and areas for growth to assign projects and support their professional development effectively.
Senior Product Designer
FEB 2021 – JUN 2021
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Oversaw UX interaction and UI design for all Recon applications, ensuring seamless and intuitive user experiences.
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Translated customer needs into user-centered product designs, guiding them through each stage of the design and development process to bring ideas to life.
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Created user flows, wireframes (lo-fi & hi-fi), prototypes, and interactive UI components to enhance usability and efficiency.
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Collaborated closely with the UX research team to conduct user interviews, affinity diagrams, empathy mapping, personas, and user stories to inform design decisions.
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Partnered with cross-functional teams to validate designs through usability testing, ensuring optimal user experience and accessibility.
GENERAL MOTORS - PEOPLE TECH GROUP
Lead Product Designer (RTOS Team)
MAR 2020 – FEB 2021
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Led UX and UI design for vehicle software development in 2023 and 2024, ensuring a seamless user experience.
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Mentored design teams on interaction, usability, and visual consistency to enhance product quality. Developed the "In-depth Analysis" framework to bridge gaps between design specs and final implementation.
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Conducted design reviews and usability audits to align products with user needs and standards. and user needs.
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Collaborated with cross-functional teams to incorporate user-centered design throughout the development process, advocating for UI best practices and consistency across interfaces.
Product Designer
JAN 2019 – MAR 2020
Led the design, documentation, implementation, and maintenance of features for the Settings application in 2022-2024 vehicles.
Some of the projects I am proud of:
V2X (Vehicle-to-Everything solution):
Allows vehicles to communicate with and surrounding infrastructure, creating a fully integrated and intelligent traffic system. This communication protocol is a strategic innovation to increase safety, reduce congestion, and prevent collisions. These include road works warnings, traffic jam ahead, emergency electronic brake lights, emergency vehicle warnings, intersection collision warnings, the stationary vehicle ahead, and hazard location warnings.
Integration of Google Settings into GM Infotainment Systems:
Integrating select Google technology and services into vehicle infotainment systems will foster a more connected and efficient driving experience. Customers using Google Android Auto will no longer need to connect their phones with a USB cable. Drivers will have access to Google's applications through their vehicle and will be able to make phone calls, text, and listen to radio stations, as GM's system currently offers. Still, they'll also be able to connect to their homes with smart speakers and other devices.
Redesign of ambient lighting user experience and interface for vehicles of 2023 and beyond:
Ambient Lighting uses discreet LED light guides to accent interior design cues and set a mood in a vehicle's cabin. Users can set the desired interior color by ascending through the Vehicle Settings app.
Conversation enhancement user experience redesign for 2023 and beyond:
For those times when the driver wants to communicate with the passengers, there is a conversation enhancement system, which uses AKG microphones and speakers for communication with the front and rear passengers. The microphones pick up nearby voices and transmit them through the speakers so that fellow travelers don't have to shout.
XML Lead & UX Designer
SEPT 2017 –JAN 2019
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Led XML implementation and QA for key applications, including Cluster, Settings, Updater, Connection Manager, Devices Projection, Safety, Seat Status, Drive Mode, and My Mode in 2018-2021 GM vehicles.
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Designed and maintained the GM iconography system for vehicles from 2020-2022, ensuring visual consistency and clarity.
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Collaborated with cross-functional teams to align design specifications with development and quality assurance processes.
START MY LEASE ™
Lead Product Designer
JUN 2020 – FEB 2021
(Part-time)
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Conduct bench marketing, SWOT analysis, and problem discovery, to understand Start My Lease ™ needs, gains, and pain points and recommend a solution plan to transform it into a quality business.
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Responsible for the creation of the logo and visual design supports.
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Creation of the digital platform functional requirements.
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Leader of the UX and UI design of the website.
RCC WEB MEDIA AGENCY
UX/UI & Front-end Developer
JAN 2017 – AUG 2017
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Responsible for UX/ UI and front-end development of websites, landing pages, and email marketing.
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Create advertising, branding, institutional supports, and packaging.
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Interact with customers translating their needs into technical requirements for new projects.
PATRICIA E.U FOUNDATION – BLESSED MANTLE FOUNDATION
Creative Director
MAR 2016 – JAN 2017
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Art management and supervision in the final print.
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Generate project presentations to the public, sponsors, and staff.
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Redesign of the brand to improve its positioning and recognition.
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Created promotional support and institutional stationery.
AQUATTRO
Product Designer
NOV 2014 – MAR 2016
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Interaction with customers understanding their pain points and needs, 25% of work effort. End customers were the government of Ecuador, education, newspapers, public health, agency for refugees, large companies, laboratories, the catholic church, and non-profit organizations.
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Design of websites, logos, identity manuals, corporate stationery, posters, packaging, books, magazines, catalogs, newspapers, illustrations, brochures, flyers, banners, business cards, invitations, computer graphics, interfaces, and billboards.
RADIOCUBA, RADIO AND TELECOMMUNICATIONS COMPANY OF CUBA
Graphic Designer
SEPT 2012 - OCT 2014
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Created supports for internal and external company communication.
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Generated graphics and content for use on the web and print applications.
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Produced photographic images for website promotional use.
EDUCATION
CERTIFICATION
MAY 2022 – JUN 2022
LUMA Institud
Human-Centered Design
CERTIFICATION
FEB 2019 – JUN 2019
SPRINGBOARD
UX Design
BACHELOR'S DEGREE
SEPT 2007 – JULY 2012
SUPERIOR INSTITUTE OF DESIGN IN CUBA (ISDI)
Visual Design
VOCATIONAL AND TECHNICAL EDUCATION
SEPT 2004 - MAY 2007
POLYTECHNIC INSTITUTE FERNANDO AGUADO Y RICO
Technical Computing, Specialization in Digital Realization and Digital Design
OTHER CERTIFICATIONS
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New Manager Foundations
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Critical Conversations
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Coaching and Developing Employees
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Overcoming Perfectionism
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Decision-Making in High-Stress Situations
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Building Your Team
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How to Support Your Employees' Well-Being
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How to Create a Perfect Elevator Pitch
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Presentation Tips for Pitching to Investors
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Leadership Toolkit- Facilitating a Workshop
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The Secrets to Success at Work
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UX Metrics
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UX Design Ops
AWARDS & HONORS
COX AUTOMOTIVE CAPG TOWN HALL
2023
Winner of the Cox Automotive 2023 CAPG Town Hall in the Learning and Development category
COX AUTOMOTIVE HACKATHON
2023
Issued by Cox Automotive
Best in Show Project Award
USER EXPERIENCE
2021
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2021 Cadillac Escalade – In charge of User Experience of the vehicle Settings application.
USER EXPERIENCE
2020
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2020 Chevy Trailblazer – In charge of the XML implementation of the following apps: Cluster, Settings, Updater, Connection Manager, Devices Projection, Safety, Seat Status, Drive Mode, and My Mode.
USER EXPERIENCE
2019
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2019 Chevrolet Blazer – In charge of Custer Non-Infotainment System, Connection Manager, Device Projection & Seat Status.
USER EXPERIENCE
OCT 2018
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2018 Cadillac CT6 – In charge of Custer Non-Infotainment System, Connection Manager & Device Projection.
GRAPHIC DESIGNER
JUL 20, 2012
INTERNATIONAL COMPETITION HALL 2012 (CUBA)
Competition led by National Propaganda, 1st Mention granted.
GRAPHIC DESIGNER
FEB 28, 2011
FESTIVAL OF THE YOUNG FILMMAKERS FOR THE CUBAN INSTITUTE OF CINEMATOGRAPHIC ART AND INDUSTRY (ICAIC) GENDER POSTER
Awarded 4th place. Poster for the short film “Los Bañistas”. Dir. Carlos Lechuga. Serigraph Printing.
PHOTOGRAPHER
FEB 21, 2010
CONSTRUCTING IDENTITIES, PHOTOGRAPHY EXHIBITION NORWAY - PHOTO LIBRARY OF CUBA
Participation as a photographer in the exhibition. Collaborated with the exhibition the Norwegian Embassy in Cuba, Oslo Photo Kunst Skole, and the Superior Institute of Design in Cuba (ISDI).
