I am a product designer with over 12 years of experience and a strong passion for design strategy. My focus is on understanding the needs, gains, and pain points of users and businesses in order to provide a recommendation or solution plan that reflects their perspectives.
I take great pride and enjoy collaborating with my clients and colleagues. I believe that working together can make the experience much more enjoyable.
MY SKILLS
UX
UI
VISUAL DESIGNER
TECHNICAL PROFICIENCY
Hard skills:
User Experience (UX) Architect, User Interface (UI), and Visual Designer.
Soft skills:
Accountable, problem-solving, detail-oriented, decision-making, team player, leadership, effective communication, critical thinking, people, project, and stakeholder management.
Languages:
English and Spanish.
Design tools:
Figma, Sketch, Axure, In Vision, Adobe XD, Illustrator, Photoshop, and InDesign.
Methodologies:
Design Thinking, User-Centered Design, and Agile.
Frameworks:
Google Material Design and Bootstrap.
EXPERIENCE IN
Research:
Design Ops, benchmarking, heuristic analysis, research plans, surveys, stakeholder interviews, user interviews, business analysis, existing product analysis, journey mapping, personas, ethnographic studies, HMW statements, and problem definition.
Interaction design:
Requirements gathering, concept ideation, Pugh Matrix, information architecture, lo-fi and hi-fi wireframes, task flows, user flows, visual design, style guides, design systems, and prototyping.
Designing and redesigning native mobile apps, mobile web apps, and desktop web apps.
Testing:
Usability testing, testing synthesis, and research report.
HOW I WORK
COX AUTOMOTIVE
Lead UX Architect
FEB 2021 – PRESENT
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Responsible for providing strategic leadership across software engagements, identifying areas for improvement, and taking action accordingly.
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Manage ongoing projects and planning for new ones, ensuring quality deliverables and on-time project delivery.
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Mentor the User Experience Interaction team, which comprises both senior and junior members, understanding their strengths and weaknesses to assign projects accordingly and support them in any potential area of improvement to make them grow as professionals.
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Educate team members outside of the UX team about the UX process, its importance, and how it can be used to achieve project goals.
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Encourage open discussions and collaborations to simplify routines and processes, learn what works, and find creative ways of implementing new technologies, systems, and procedures.
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Implemented a clear and effective UX process across all the UX teams, which has significantly improved collaboration between the UX, Product, and Development teams.
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Developed a framework to document UX requirements, which has been implemented across all the Cox Automotive UX release trains. This methodology serves as a source of truth for reviews and planning.
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Developed and implemented the Design Ops framework, which helps the UX team gather essential information for project success and align on roles and responsibilities, business problems, goals, metrics, and more.
Senior Product Designer
FEB 2021 – JUN 2021
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Responsible for overseeing the UX interaction and UI design of all Recon's applications.
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Understand the needs of our customers and guide them through each stage of the product design and development process, ensuring that their ideas are transformed into genuine products.
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Collaborate closely with the research team to conduct interviews, affinity diagrams, empathy mapping, personas, user stories, and usability testing.
GENERAL MOTORS - PEOPLE TECH GROUP
Lead Product Designer (RTOS Team)
MAR 2020 – FEB 2021
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Responsible for mentoring the software and design teams during the development of vehicles for 2023 and 2024. My goal was to ensure that the product's design and user experience were among the best.
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Created and implemented the "In-depth Analysis" framework. This framework helped us to identify any gaps between the design specifications, high-fidelity wireframes, and the final implementation of the vehicle's software.
Product Designer
JAN 2019 – MAR 2020
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Product Designer of the Settings application for 2021, 2022, 2023, and 2024 vehicles. In charge of the creation, documentation, implementation, and maintenance of the application features.
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Some of the projects I am proud of:
V2X (Vehicle-to-Everything solution):
Allows vehicles to communicate with and surrounding infrastructure, creating a fully integrated and intelligent traffic system. This communication protocol is a strategic innovation to increase safety, reduce congestion and prevent collisions. These include road works warning, traffic jam ahead, emergency electronic brake light, emergency vehicle warning, intersection collision warning, the stationary vehicle ahead, and hazard location warning.
Integration of Google Settings into GM Infotainment Systems:
Integrating select Google technology and services into vehicle infotainment systems will foster a more connected and efficient driving experience. Customers using Google Android Auto will no longer need to connect their phones with a USB cable. Drivers will have access to Google's applications through their vehicle and will be able to make phone calls, text, and listen to radio stations, as GM's system currently offers. Still, they'll also be able to connect to their homes with smart speakers and other devices.
Redesign of ambient lighting user experience and interface for vehicles of 2023 and beyond:
Ambient Lighting uses discreet LED light guides to accent interior design cues and set a mood in a vehicle's cabin. Users can set the desired interior color by ascending through the Vehicle Settings app.
Conversation enhancement user experience redesign for 2023 and beyond:
For those times when the driver wants to communicate with the passengers, there is a conversation enhancement system, which uses AKG microphones and speakers for communication with the front and rear passengers. The microphones pick up nearby voices and transmit them through the speakers so that fellow travelers don't have to shout.
XML Lead & UX Designer
SEPT 2017 –JAN 2019
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XML Team Lead and User Experience Designer of 2018, 2019, 2020, and 2021 GM's vehicles.
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In charge of XML implementation and QA of the following apps: Cluster, Settings, Updater, Connection Manager, Devices Projection, Safety, Seat Status, Drive Mode, and My Mode.
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Responsible for the creation and maintenance of the GM iconography system for vehicles from 2020 to 2022.
START MY LEASE ™
Lead Product Designer
JUN 2020 – FEB 2021
(Part-time)
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Conduct bench marketing, SWOT analysis, and problem discovery, to understand Start My Lease ™ needs, gains, and pain points and recommend a solution plan to transform it into a quality business.
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Responsible for the creation of the logo and visual design supports.
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Creation of the digital platform functional requirements.
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Leader of the UX and UI design of the website.
RCC WEB MEDIA AGENCY
UX/UI & Front-end Developer
JAN 2017 – AUG 2017
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Responsible for UX/ UI and front-end development of websites, landing pages, and email marketing.
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Create advertising, branding, institutional supports, and packaging.
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Interact with customers translating their needs into technical requirements for new projects.
PATRICIA E.U FOUNDATION – BLESSED MANTLE FOUNDATION
Creative Director
MAR 2016 – JAN 2017
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Art management and supervision in the final print.
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Generate project presentations to the public, sponsors, and staff.
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Redesign of the brand to improve its positioning and recognition.
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Created promotional support and institutional stationery.
AQUATTRO
Product Designer
NOV 2014 – MAR 2016
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Interaction with customers understanding their pain points and needs, 25% of work effort. End customers were the government of Ecuador, education, newspapers, public health, agency for refugees, large companies, laboratories, the catholic church, and non-profit organizations.
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Design of websites, logos, identity manuals, corporate stationery, posters, packaging, books, magazines, catalogs, newspapers, illustrations, brochures, flyers, banners, business cards, invitations, computer graphics, interfaces, and billboards.
RADIOCUBA, RADIO AND TELECOMMUNICATIONS COMPANY OF CUBA
Graphic Designer
SEPT 2012 - OCT 2014
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Created supports for internal and external company communication.
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Generated graphics and content for use on the web and print applications.
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Produced photographic images for website promotional use.
EDUCATION
CERTIFICATION
MAY 2022 – JUN 2022
LUMA Institud
Human-Centered Design
CERTIFICATION
FEB 2019 – JUN 2019
SPRINGBOARD
UX Design
BACHELOR'S DEGREE
SEPT 2007 – JULY 2012
SUPERIOR INSTITUTE OF DESIGN IN CUBA (ISDI)
Visual Design
VOCATIONAL AND TECHNICAL EDUCATION
SEPT 2004 - MAY 2007
POLYTECHNIC INSTITUTE FERNANDO AGUADO Y RICO
Technical Computing, Specialization in Digital Realization and Digital Design
OTHER CERTIFICATIONS
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New Manager Foundations
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Critical Conversations
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Coaching and Developing Employees
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Overcoming Perfectionism
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Decision-Making in High-Stress Situations
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Building Your Team
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How to Support Your Employees' Well-Being
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How to Create a Perfect Elevator Pitch
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Presentation Tips for Pitching to Investors
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Leadership Toolkit- Facilitating a Workshop
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The Secrets to Success at Work
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UX Metrics
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UX Design Ops
AWARDS & HONORS
USER EXPERIENCE
2021
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2021 Cadillac Escalade – In charge of User Experience of the vehicle Settings application.
USER EXPERIENCE
2020
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2020 Chevy Trailblazer – In charge of the XML implementation of the following apps: Cluster, Settings, Updater, Connection Manager, Devices Projection, Safety, Seat Status, Drive Mode, and My Mode.
USER EXPERIENCE
2019
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2019 Chevrolet Blazer – In charge of Custer Non-Infotainment System, Connection Manager, Device Projection & Seat Status.
USER EXPERIENCE
OCT 2018
WARDSAUTO – 10 BEST USER EXPERIENCE WINNER
Part of the User Experience Team of the 2018 Cadillac CT6 – In charge of Custer Non-Infotainment System, Connection Manager & Device Projection.
ART DIRECTION STAGING
JAN 2013 & 2012
PERFORMANCE FOR THE ANNIVERSARY OF THE BAY (CUBA)
Created a performance for children and adults. Directing professional intervention models and costume designers.
GRAPHIC DESIGNER
JUL 20, 2012
INTERNATIONAL COMPETITION HALL 2012 (CUBA)
Competition led by National Propaganda, 1st Mention granted.
GRAPHIC DESIGNER
FEB 28, 2011
FESTIVAL OF THE YOUNG FILMMAKERS FOR THE CUBAN INSTITUTE OF CINEMATOGRAPHIC ART AND INDUSTRY (ICAIC) GENDER POSTER
Awarded 4th place. Poster for the short film “Los Bañistas”. Dir. Carlos Lechuga. Serigraph Printing.
PHOTOGRAPHER
FEB 21, 2010
CONSTRUCTING IDENTITIES, PHOTOGRAPHY EXHIBITION NORWAY - PHOTO LIBRARY OF CUBA
Participation as a photographer in the exhibition. Collaborated with the exhibition the Norwegian Embassy in Cuba, Oslo Photo Kunst Skole, and the Superior Institute of Design in Cuba (ISDI).
